B2S Gift Design Contest 2026 Season 4: Turning Student Design Ideas Into Real Store Work

B2S Gift Design Contest 2026 Season 4 is a strong opportunity for students in design, illustration, visual communication, graphic design, or related creative fields. The contest is not only asking for a pretty image; it asks students to create a gift design system that can work in a real retail environment.

This year’s theme is “B2S LIVE Playful: sharing happiness and playful joy across generations.” The work must include the mascot Passion as a main element or storytelling character in every piece.

Who This Contest Is For

The contest is open to undergraduate students with no age limit. Participants may join individually or as a team of up to 3 members, and each student may submit up to 2 works.

This is especially useful for students who want to practice commercial design, because the brief connects beauty, concept, production, and in-store experience.

What Participants Need to Design

Participants must design four parts: gift wrapping paper, a B2S Gift Card, a shopping bag, and a B2S Store Display concept.

The work must use CMYK color without special colors such as metallic ink or foil stamping. Decorative items such as ribbons or stickers can be proposed as part of the overall idea.

The B2S logo is not required in the artwork, but the mascot Passion must be used as a main element or storytelling character across all pieces.

Submission Format and Rules

The submission must be a single PDF file no larger than 10 MB. It should include an overview page with concept, individual pages for each design piece, and a store display sketch with explanation.

The final artwork must be created by the contestant and must not include copied, modified, or AI-generated content. It must also not contain watermarks, identifying text, or symbols showing ownership.

Timeline and Prizes

Submissions are open from July 6 to August 6, 2026. Five finalist works will be announced on August 13, followed by online mentoring on August 17, final submission on August 31, popular vote on September 1-3, and final judging on September 5.

The total prize value is more than 50,000 baht. The winner receives a trophy, 20,000 baht, and a chance for the design to be produced as B2S gift wrapping, gift cards, and shopping bags for stores nationwide, plus an opportunity to work on an in-store display.

MiniPriza’s Note

For this brief, start with “playful” and “all generations.” What kind of joy can children, teenagers, adults, and families share? If the emotional center is clear, the design will feel like more than surface decoration.

The strongest submissions will likely work as a system. Gift wrapping, gift card, shopping bag, and store display should belong to the same visual world while still giving each piece its own role.